Front-Office and Sales Management

Sales this Holiday

by Jane on Jan 9, 2008

According to SpendingPulse, U.S. retailers saw sales rise 3.6 percent in 2007 holiday shopping. Consumer electronics rose 2.7 percent. Is this an accurate representation of cellular retailers specifically? Did you experience an increase in Holiday sales over 2006?

Comments

1. Alltel-Monster on Jan 10, 2008
   December sales were off the chart! We answered Alltel's beat your best challenge by 34%. Dec 07 was the biggest cellular sales month in our company's history.
   
   The trick now is to parlay this windfall into the tax season.
2. Jane on Jan 10, 2008
   Wow thats great. I conducted a survey about wireless retailers and the results show a slight decrease of 4.7% in sales from Quarter 4-2006 to Quarter 4-2007.
3. Alltel-Monster on Jan 10, 2008
   We turned up a little extra advertising... not a lot. Really concentrated on customer service and refferral requests. Our numbers were up! The biggest improvement was in attachment ratios. Accessory sales were up 40% month to month and 20% over same period last year.
   
   I attribute this to making a stupendous decission to employee Vendor Managed Inventory with Offwire... It helps to have the product to sell... Its even better when you don't have to sweat it! Found them at the IQ conference!
4. Jane on Jan 10, 2008
   Thats great to hear. How have you found the promotional bundles for the holidays wasn't as great as previous years? We found that this was the case in Canada.
5. Kevin on Jan 10, 2008
   With the recent economic problems in the US, I am surprised to hear that your sales were actually up this holiday season. I guess all of those forecasts the financial experts make are centered around general consumer spending. After all, people still need phones.
6. Cellularman on Jan 17, 2008
   Our sales were down about 30% from last year.