Best Buy Launches First 'Mobile' Effort

Best Buy hopes to reach out to consumers through its first marketing campaign focused on Best Buy Mobile.  The company converted 970 full-size stores to showcase wireless and cellular devices.  Each store offers more than 95 handsets from manufacturers like Samsung, Nokia and Research in Motion (RIM), and beginning in September, Apple. Therefore, its no suprise that the advertisements will center around Apple's 3G iPhone or Samsung's Instinct, two phones not typically sold through retailers.

The retailer has been expanding services in wireless and mobile for more than a year as part of an agreement with Carphone Warehouse, United Kingdom.